Goal
Provide actionable insights on a new market expansion to a business team
Tools
SQL, Python (scikit-learn)
Data Sources
Internal
For this specific project I've worked with an on-demand delivery platform connecting couriers and customers purchasing a variety of goods.
This platform is growing fast and has just launched in its newest market -- New York City.
The goal was to provide an overview of the market, outlining potential issues and the impact to the business. I've iterated thorugh different visual solutions, from cloropleth maps to the final heatmap with pins for pick-up and delivery location.
The initial dataset provided was also inconsistent and a significant effort was devoted to normalize and clean the tables originally provided. All the analysis was performed in Python with Jupyter Notebooks.